Giga’s new brand is a complete design system that mirrors how we operate: layered, adaptable, and built for clarity at any scale. Every line, arc, and color in our identity was created with intent, so our brand can flex across industries, contexts, and mediums while staying unmistakably Giga.

Why we evolved

Our name combines the numeric force of “Giga” from the Greek γίγας meaning giant, with the prefix for one billion. It is a symbol of scale and capability. The new identity builds on this promise, making our brand as dynamic and intelligent as the systems we create.

The core emblem

At the heart of our identity is an emblem built from five elements:

• Circle: Unity, wholeness, and global presence

• Arcs: Waves, connectivity, and data flow

• Bands: Expansion, scalability, and precision

• Dynamics: Adaptability and movement

• Composition: Harmonized complexity and structured growth

Each element is a visual expression of how we think, build, and scale.

A system, not just a logo

Our visual identity is designed for motion and adaptation. The emblem evolves through five construction stages, from the Seed (singularity and potential) to Fusion (unification and completion). This structure allows us to adapt the logo for campaigns, industries, and unique brand moments without losing its core DNA.

Colors with context

Our palette is flexible by design. In its primary form, black and white deliver maximum clarity and brand recognition. When the context demands it, our colors shift from Sky and Violet to Amber and Jade, ensuring harmony with industries, environments, and stories.

Industry expressions

We believe in meeting our audiences where they are. That is why our identity adapts visually for different sectors:

• Healthcare with clinical blues

• Financial services with trust-driven violets

• Energy with renewable greens

• Food and beverage with vibrant, organic tones

This flexibility makes the Giga mark instantly recognizable whether on a product demo, an industry event stage, or a partner’s platform.

Tone of voice

Our visual identity works hand in hand with our verbal identity. Giga speaks with:

1. Calm Capability: Steady confidence, measured and in control

2. Intelligent Precision: Clarity without filler, every word with intent

3. Systematic Curiosity: Purpose-driven exploration that leads to better systems

The new Giga brand is a signal of where we are headed. It reflects our commitment to build fast without losing precision, to adapt without losing coherence, and to scale without losing clarity.